It is easy to forget how much time and money you invested in your website once it’s up and running. So much so that most businesses forget about website maintenance once their site starts earning. Your primary focus might be SEO or paid ads, but getting leads is impossible without a properly functioning website.
That’s where our digital website administrator comes in. We support your updates so you can better communicate with your client. With that said, let’s explore the benefits of website maintenance.
Benefits of maintaining your website
Just like cars, websites require regular maintenance to function properly. Leave them be, and your site will slow down and become vulnerable to hackers and viruses. Here are the top benefits of maintaining your website religiously.
Boost your SEO
Ranking on search engines is not easy. You might have veteran digital marketers and meticulous content writers. Still, website maintenance plays a huge role in improving your SEO. If you don’t have a website maintenance plan, your site will fade and fall in Google rankings. Here is how web maintenance can boost your SEO efforts.
Google likes it fresh
Customers like new and updated websites, and so does Google. In fact, with every new iteration in Google’s algorithm, they lift the most frequently updated websites. This includes how often your check your site for duplicate links, update new content, and fix broken links.
Nobody likes broken links
How do you feel when you click on a site which reads ‘Error 404.” Now imagine how your potential buyers will feel if they see this. Most of the time, website owners don’t know which links are functioning and which aren’t.
It’s the job of a website administrator to keep a check and balance. Plus, broken links are a no-go for search engine ranking. So make sure your site is all fixed up before your target audience clicks on it!
Increasing your brand exposure
A well-maintained website increases brand exposure through word of mouth. However, if your site isn’t maintained, it means it’s not secure. Web users are smart enough to know the difference between HTTP and HTTPS. If your site’s SSL certificate is expired, you’ll be downgraded from HTTPS to HTTP, which means your site isn’t secured. So you can forget about customers sharing their billing information.
Keeping your clients informed
Changes to your services, update in your site policies, and news about upcoming discounts are all important pieces of information. Sharing them with your clients/customers makes your business authoritative.
However, if your site isn’t regularly maintained, you cannot share news about upcoming events. For instance, many brands offer festive discounts. For that, they start planning and designing new web layouts. Finally, web administrators live those changes on your site. So for that reason, you need a web administration service that has your back.
Meteorite Digital can help
Our Digital Administration add-on is an easy solution to your web maintenance needs. The add-on can easily be installed on your account at any time. Plus, it can be used with any Meteorite digital product. Benefits of digital website administrator include:
Unlimited updates
Submit as many updates as you want, and we have your back!
Quick turnaround
Your content update of 500 words will be live within one week.
Insights and analytic reporting
With our digital website administrator, you get insights into user interaction and engagement with your site, allowing you to design better marketing campaigns.
